Alibaba says committed to fighting counterfeit brand goods

Alibaba President Michael Evans speaks at the 2016 IACC annual spring conference in Orlando, Florida, the United States on May 19, 2016. (Xinhua)

ORLANDO, the United States, May 20 (Xinhua) -- Chinese e-commerce giant Alibaba said on Thursday that the company was "100 percent committed" to fighting counterfeit brand goods and aimed to be a leader in the battle against fake goods.

"As the global leader in e-commerce, we have both the responsibility and the commitment to be the global leader in anti-counterfeiting. We are 100 percent committed to fighting this battle," Michael Evans, president of Alibaba Group Holdings, told a three-day session held by the Washington-based International Anti-Counterfeiting Coalition, or IACC, in Orlando, Florida.

His remarks came a week after the industry coalition suspended Alibaba's membership partially due to accusations that it failed to control fake goods on the online shopping platform.

Alibaba's founder Jack Ma, was originally scheduled to give a speech at the event on Thursday, but he pulled out and was replaced by Evans.

People walk past a logo of Alibaba in Hangzhou, capital of east China's Zhejiang Province, March 21, 2016. (Xinhua/Wang Dingchang)

Evans called for joint efforts from companies across the world to deal with the "massive and pervasive industry issue", which is not unique to Alibaba or China.

"It happens on our platforms and on every other e-commerce platform globally. It is happening everywhere around the world, not just in China," he noted.

Therefore, success in this battle means developing collaborative and comprehensive strategies to beat them, he stressed.

Evans also spoke of early success in removing counterfeits from Alibaba's site. Through a partnership with product makers and the IACC, Alibaba has shut down and banned about 5,000 storefronts on Taobao. It has also removed more than 180,000 counterfeit listings.